promotion

Send us your demo

March 14, 2022 by Whispering Voice Records

We love to hear your demo, and would love for you to send us what you’ve got. But if you get to that point that you want to send us your demo, please do so yourself. Please do not hire a promotion company, or other company to do it for you.

We receive somewhere between 10 and 50 emails every day. Many of them from companies doing promotions for bands and artists. And we’re not saying promotion is a bad thing, but some of these companies sends us 10-15 emails a day, alone. And we are sure that we’re not the only once on that forward list. So it’s fair to say that these emails are drowning themselves.

When we receive e-mails from these companies, the e-mails end up directly in their own folders marked specifically for each of these pr-companies. They are often automatically marked as read without even being opened. We simply do not have the time or recourse to read that many emails each day, so we have to filter out the companies that sends the most.

And when such companies send out masses of emails like that, it unfortunately has a negative effect on people like us.

So if you really want your album, ep or single to be heard, please send it out yourself. We prioritize those emails, and we always give those emails a respons, wether is good or not.

How?

There are many ways to send us you stuff. Sending all your content directly on an email is not recommended. It will most likely bounce back, seeing as our email server doesn’t allow for larger files to be received by us.

Google drive or Dropbox is a good way. Put your stuff on Google drive or Dropbox and share it with us, and we’ll check it out. Or if you want to have even more control over it, use a file transfering system. Then you will usually also get notified when it has been downloaded by us.

What to send?

Well, you music of course. Even if it’s not done yet. As long as you’re having you tracks mixed and mastered by professionals, we don’t mind hearing the raw tapes.

And we also want to know about the band, your discog and links to your social medias. So send us some notes about that to.

What we don’t need or want

We do not need all your promotion-stuff right of the bat. If we both decide to make a deal, we will take care of that later.

If you have no plans on mixing and mastering your music, we will not most likely not be interested. Mixing and mastering is there for a reason. It makes music bareable to listen to for more then a few minutes. And also, please let the pro’s do that. Mastering your own stuff is more than often a recipe for desaster.

Allready released music… No thank you. Wherever you music might have been uploaded to, YouTube, BandCamp, SoundCloud… If it is uploaded to the internet, it’s allready released. Congrats, you dont need a label. It doesn’t matter if the place you uploaded it to is free for all, or that you can just take it down. Your music is allready registered as a self-release. Our label do not promote self-releases. So if your music is uploaded anywhere that is open to the public ear, Whispering Voice Records will not be interested. We only operate with unreleased music.

Half-composed ideas. As we stated earlier, we don’t mind listening to raw tapes as long as you have plans to mix and master it, professionally. As long as you know that your recording-stage is done. That being said, some riffs thrown together in a rehearsing-rom is not it. If you’re music is done and ready to go on to the next stage, which would be the mixing/mastering stage, THEN you’ve finished the recording, and we’ll be more than eager to listen.

What should you expect from a recordlabel? (Part 1)

September 10, 2021 by Whispering Voice Records

label, promotion, recordlabel, signing

In a series of posts we will discuss what you as an artist should expect from the label you are signing up with. And even though we should be starting with the obvious, which is the contract, or agreement, this part is so extensive that we’re saving that for later. Before we get into contract-making, we feel it might be nice to have a little knowledge about some other stuff that is usefull to know before signing any deal. One of them being;

There are a few minimum requirements that a recordlabel should provide their artists. One of them being promotion. Perhaps one of the most important one Unless you’re allready a major selling artist, music simply does not sell itself. It needs to be promoted, and it need to be promoted well.

Here at Whispering Voice Records we do our very best for all artists under our wings. We do so not only by operating with independent promoteurs all over the world, but we do so by doing targeted and effectful promotion. This means that we do not simply put a post up on Facebook and expect big results. In order to reach out we to the research first.

Finding out what media has the best chance of reaching your type of audience, for the music you are releasing, is something we are really good at.

But have the knowling of what to spend, and where, is often a result of trial and error, AND a learning skill.

This is not done in a day, even if the label have used the same promoters before. No artists are ever the same, and neither is the music. Using the same promotion-tactics on all rleases will surely fail, sooner or later.

A label that isn’t willing to spend the least amount of money on promoting your music, is a label that has no faith in it

Remember, no good promotion is ever free. Putting adds in different magazines, webzines and even radio, costs money. But doing this right can mean the difference between cash and trash. And a label that isn’t willing to spend the least amount of money on promoting your music, is a labe that has no faith in your music. Then you become just another rooster-filler.

For some labels, it’s all about the numbers-game. The quanta. The more music a label can release, the more dineros they can cash out. But for each band it amounds to such a small amount that it doesn’t even cover the cost of publishing. In other words, the band doesn’t see a dime.

So before signing with a label, you should make sure to ask them what kind of promotion they do. It’s a fair question, and it should have a fair answer.